5. SALESeems like everyone’s having a SALE these days. All day, every day. You don’t need a reason, you just need a sign. We're overstocked with ‘em and they’ve all got to go! Used to be when SALE appeared out the front of a shop, it meant you’d find things inside ‘on sale’, that is, at a reduced price. Today it’s more an indication that things inside are merely ‘
for sale’. Business as usual. Sure, there might be three, possibly four, items marked down, but they’re usually ones you wouldn’t normally buy if they were free. They lure you in with an empty promise, then sit back hoping the full-price shiny things will work their magic. And I guess they do because that swarm of signs ain't going away.
4. EXCLUSIVESeems like everything’s an ‘Exclusive’ these days. Or 'EXCLUSIVE', rather. Every news report, every article, every interview… they’re all Exclusives. Although other networks, papers and magazines seem to end up with what they want eventually anyway, and usually on the same day, so I don’t really see what’s so exclusive and why it’s so significant? I couldn’t care less if someone gets somesuch a little later than someone else, or if there are two watermarks instead of one. And when you see what they're proudly proclaiming as an EXCLUSIVE, you wonder why they bother. What? An EXCLUSIVE interview with Geri “Ginger Spice” Halliwell on Channel 9? I bet the other networks are whipping themselves stupid over letting that one get away! And it’s funny how often the competing current affairs programs both end up with their own EXCLUSIVE on the same story…
3. AWESOMESeems like everything’s ‘Awesome’ these days. Nothing is too small or too trivial to be described as such. The other day I heard someone describe their chewing gum as awesome. Last year I gave someone a blank sheet of A4 paper and they said that was awesome. 'Awesome' means 'inspiring awe'. Does your gum
really inspire awe? If you mean 'really good' find a word that means 'really good' and keep your hyperbole to yourself.
A.Word.A.Day, the awesome email newsletter I subscribe to, is occasionally sponsored by ‘Crazy Aaron’s Thinking Putty’ which their ad proclaims as ‘an awesome stress reliever’. (Or an ‘awesome stocking stuffer’ around Christmas). I wrote to AWAD to tell them I felt this ad was a disservice to the word. “God, for example, is awesome,” I wrote, “a sunrise over the Himalayas is awesome, ‘Crazy Aaron’s Thinking Putty’ is unlikely to be awesome.” I received no reply. :-)
2. LITERALLYSeems literally everything is literal these days. ‘Literally’ used to indicate you were using a familiar, metaphorical figure of speech in a literal way, as in, “Kate literally threw the baby out with the bathwater” or “It’s literally on the tip of my tongue” when trying to recall the name of the lolly you’re sucking. Now it’s more frequently used to indicate something is meant in its strongest possible sense. A number of examples from my collection of misuses include:
• “The new single from Suede has literally just walked in the door.” –Caroline Tran, Triple J DJ
• “She’s literally a chain smoker.” –Student
• “There are literally only a handful of troops here in Baghdad."
–Television Reporter
• “Cars that smoke really get up my nose… literally.” –EPA radio ad
• "Australians are literally becoming allergic to living."
–A Current Affair reporter
The more people use the word in this way, the more it weakens its very specific, very useful and indeed, very pleasing sense of a common phrase being meant in a literal way, and I think this is a shame.
1. CONNEX APOLOGISES FOR ANY INCONVENIENCE CAUSEDSeems like Connex is apologising a lot these days. My train home is late nearly every single night and Connex dutifully apologises for most of them with the same push-button recording. I now know every word, every pause, every subtle shift in intonation and, you know, the apology’s really starting to lose its sincerity. It’s like they’re saying it because they feel they have to, not because they actually mean it. Shocking, I know; I feel like I’ve lost my innocence. Train after train, night after night. I now get more annoyed at hearing the same hollow recording for the millionth time than I do about my train being late. Is it too much to ask for even one alternate recording? Just to keep things fresh? Just so it doesn’t seem quite so forced?
Well, that was most cathartic. Thanks for stopping by, and I apologise for any inconvenience caused.