“If there’s ever a delay, we’ll txt you straight away. SMS Updates gives you FREE up-to-the-moment information about any delays to your train service.”Sounds pretty good, doesn’t it? Pretty handy service. So why, despite my train home being delayed almost every single night, have I not been contacted once? Why has my experience not lived up to the promise?
Oh wait, there’s fine print:
“SMS messages sent by Connex are for all train cancellations and delays over 15 minutes”.
Sorry? Over 15 minutes? Look, I’m no stranger to weaselly fine print, but let’s look at their
bold print statements again:
“If there’s ever a delay, we’ll txt you straight away. SMS Updates gives you FREE up-to-the-moment information about any delays to your train service.” I don't see a single second of wiggle room in that statement. It sounds to me like a service that could tell you to keep running because your train’s been delayed by 3 minutes and you can still make it! But no. Fifteen minutes is the best (or worst) you can hope for, and you’ll just have to discover
any old trifley 14 minute delays for yourself.
So, the fine print doesn’t clarify the statement, it completely alters it. “If there’s an extended delay, we’ll contact you pretty much straight away,” is not as snappy, but would be closer to the reality. The use of absolute terms like ‘ever’ and ‘any’ seems self-defeating; if you create unrealistic expectations for your new service, don’t be surprised if people think it sucks. As I say, my experience has not lived up to the promise, and as delays longer than 15 minutes are in my experience thankfully rare, this new ‘service’ seems all but irrelevant.
So it’s no help with workaday delays, but what about cancellations? Well last week I got this message at 6:26 am:
“Post, the 7:36 am Reservoir train to Flinders Street has been cancelled. Connex apologises for any inconvenience,” which was followed by this one an hour later:
“Post, the 7:36 am Reservoir train to Flinders Street will now run. Connex apologises for any inconvenience.” So I’m not exactly filled with confidence.
Then yesterday at 5:33pm I received this message from Connex:
“Post, due to a fault, buses have replaced trains Flinders St – Clifton Hill. Please go to Flinders St. We apologise for the inconvenience. Call 131638.” There was an incident like this a while back and I got all the way to my platform before discovering I needed to head for Flinders, so I was pretty impressed by this message. Until I discovered
The Age website had posted a detailed article on the situation a full 16 minutes before Connex managed to send me a text message. Rapid response, Connex. Really “up-to-the-moment”. Did you learn of the situation from
The Age’s website too? Or CNN, perhaps? Then, 13 minutes later, a second SMS informed me
“The fault has now been rectified and services are resuming to normal”. Wow! Resolved in 13 minutes? They might be slow to start, but they finish like lightning!
The icing though was the apology in the same message. It was as though they’d read my
earlier post and knew they needed to alter the script and pull out something special. And they did:

Not one, but
two apologies. It's a double-scoop of sincerity. That’s making an effort. Thanks Connex. You're the best. Apology accepted.