Still Can't Write Copy.

Around eight months ago I pledged to stop using iPuns in my writing as they've become stale and tiresome, and I'm proud to say I've stayed true to my word. 

The writers at the mX "newspaper" apparently don't share my view, and indeed — if this train wreck of a headline is anything to go by — the real problem's that they're not being used enough:


I haven't seen them so overburden a headline with puns (or attempts at puns) since this dog's breakfast from early 2006. 

"iCan cut and iCan iPaste" is not only awkward and tedious, it also doesn't make any sense. What is iPaste? And if 'paste' gets the i treatment, why not 'cut'? Why not carpet-bomb the whole headline with leading 'i's and quadruple your pun fun cleverness?! It's easy to criticise, I know, but if you absolutely had to break out the iPuns, I think something like 'Finally iCan cut and paste' would have been much more appropriate.

Oh well, to thine own self be true, and let mX do whatever they want to do. iF iDon't LiKe iT, iCan EasiLy iGnore iT, iGuess.