Sunday, January 13, 2008

Easter Bingo '08.

January 13th! You'll Love Coles Hot Cross Buns spotted in-store this morning, slashing 19 days off last year's bingo! A 6 pack of yeasty goodness will set you back $4.29, which is a 1c increase on last year. I blame Wayne Swan, and I demand tax relief.

On a related note, Coles appear to be conflicted on the ever contentious Hot Cross/Easter Bun issue. Their website only returns hits for "Easter Buns," but the associated product photo shows packaging labelled "Hot Cross Buns." A bet each way, I guess?


And incidentally, this "You'll love" Coles brand has irritated me right from the start. Besides the utter presumption, it's also applied to a whole range of things that, to be honest, I only feel a mild indifference for at best. Like light globes. Hello? I know I shouldn't take light globes for granted, but I can't say they arouse the passions of my heart, either.

11 comments:

  1. I don't like the 'You'll Love' brand either. It is stripping the variety from the supermarket. Everything is this crappy brand, and then the next option is the high price stuff.

    I like my brands and variety. Nuffies spend a lot of money making their brands attractive to me. Please let them suceed.

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  2. Any brands in particular that you find attractive, Bombalomba?

    The only Coles muscle-out that's affected me personally was with Kettle's Spicy Balsamic Vinegar Peanuts. They were intense, and now they're gone. The peanut section is wall to wall Coles brand, and I haven't been able to find them anywhere. It's Mars Milk all over again. Except, actually, that was discontinued, not just restricted in its availability.

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  3. Koala Jasmine Rice... gone. Its all you'll love coles or the imported expensive stuff. Disappointing. May move to Safeway...

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  4. Don't get me started on "You'll love Coles" - it ain't too popular in Murtoa Road. Not too popular in the eyes of this inspired fellow either. Presumptuous indeed. Doesn't get much better with the other inspired brand names in the Coles triumvirate either. The pinnacle brand Coles Finest begs an opinion of the quality of the lowest rung tier - Coles Crappiest?

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  5. On the topic of the Easter “season” beginning on 26th December, I noticed one of the majors limply claiming that they whack ‘em on the shelves prematurely owing to ”customer demand”. The violent juxtaposition with the celebration of Christ’s birth at least now creates a convenient continuum for those engaging in the political-correctness debate. We glide effortlessly from “its Season’s Greetings, but don’t mention the season” and “don’t dare sing proper carols at Carols-by-candlelight”, and, unbelievably ”Holiday Trees” to “don’t mention the Cross” and possibly “Hey, Camping Holiday buns might be more appropriate".

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  6. Yeah, it's one of those lines where you knooooow what they're trying to say, but if you stop and think about it for a second it's easy for it to come across in quite a different way with quite a different tone. Like a brochure I have from Swinburne about their design course: "Your design is our design" or a bus shelter poster I've just noticed for Westpac: "Your future is our future"... but maybe that's a whole other post? :)

    I'd give Coles Acceptable a shot. Or Coles You Could Do Worse. If only because it would seem more genuine. I'd feel less like I was swallowing their BS with every mouthful of their rice... Set your expectations low and then be pleasantly surprised. :)

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  7. Customer demand? Who's demanding the buns who shall not be named on Boxing Day? Survivalists keen to stock up before the coming Nuclear Holocaust? "What if they push the button tomorrow and we're trapped underground with a nuclear winter raging above our heads?! You'll thank me for stocking up on Boxing Day then, won't you?!"

    Man, Phil, don't be so stuck in the past with your dated, stuffy notions of what are and what aren't Christmas Carols! I actually prefer the newer contemporary ones, like this, and look forward to singing it with Winter at next year's Carols.

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  8. The kind of “carols” I take exception to fall into one of two camps, both evidenced at the annual Ray Martin-fest. The first is the “don’t mention Jesus” kind – “Jingle Bell Rock” and “I saw Mummy sticking her tongue down Santa’s throat” would fall into that category. The second is the quasi-carol, which due to aspects such as a stirring carol-like musical theme and some soppy lyrics that speak in vague generalities suck the great unwashed into thinking they have some kind of spiritual element.

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  9. Yeah, I hear ya, but I reckon you're only making things hard for yourself expecting much more from 'Carols' than light entertainment. The world's a different place now to what it's been, and Carols needs to be all things to all people. The good news that you and I believe might get lost between the ditties of Hi5 and the ads for Myer, but these days I reckon authentic, personal relationships are better for sharin' the word than glitzy extravaganzas, anyway.

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  10. Oh, and I was in Safeway today and their private label, Select, certainly gets a healthy serve of shelf space. I wonder if it's the same musclin' in story there? And I must say I think 'Select' works better than 'You'll Love Coles'.

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  11. Hey, this thread's got a bit of violent juxtaposition of its own. :)

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